THE ON CLOUDSURFER: MAKING WAVES IN OUR COMMUNITIES

“The new Cloudsurfer from On was designed to Make Waves. Getting out into the streets, to discover first-hand how movement ignites the human spirit. From the euphoria of being the only witness to the sunrise as light breaks over the skyline, to the smell of fresh rain on asphalt spurring you onwards. The Cloudsurfer provides On’s softest cushioning yet, elevated by sustainable design innovations. The city is our playground, with the Cloudsurfer.

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Direction by Ribo Azumay | Produced by Michael Stewart | Photography by Koki Sato | Talent Thai Richards + Rage & Release Crew